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There are so many ways to express the type or theme of birthday party you are hosting. You can use creative wording and beautifully designed invitations to clue your guests in on what type of event they will be attending before they ever walk through the door.
Consider sports, cigar and bar, bbq, or a "groovy" 70's party for a man. (Think Austin Powers for some terrific invitation wording - Groovy Baby!)
How about a garden party, martini, luau, or 50's "poodle skirt" party for a woman. An old fashioned "sock-hop" would be fun!
What are their interests? Do they love the beach or are they crazy about frogs? (Hop on over to Anna's 30th Birthday party...) Are they more modern or traditional? Is it a "shin-dig" or a "soiree"?
There are 1,000s of invitations to suit everyone's tastes. Think outside of the box and plan a party that your guests are not likely to forget for a long time.